Robert Cialdini

Author of Influence: The Psychology of Persuasion “A home run. A must read for everyone who communicates in writing.”

Nancy Gibbs

Edward R. Murrow Professor of Practice of Press, Politics and Public Policy, Harvard University, former managing editor TIME, author of The Presidents Club “However skilled a writer you are, the insights and tools presented here will make you better. The techniques...

Katy Milkman

Wharton School, University of Pennsylvania, author of How to Change “Indispensable! This actionable, evidence-based guide will help you unleash the power of effective writing. Witty, well-organized and imminently useful, Writing for Busy Readers is a gem.  You’ll...

Cass R. Sunstein

Harvard University, coauthor of Nudge “Amazing. The best book ever written on effective writing.  It will change your life—and make the world a better place.”

Ros Atkins

BBC News “Inspiring and practical in equal measure and successfully shows the profound difference that effective written communication can make. The contest for people’s attention is fierce but we’ve all got a better chance with this book as our...