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How to Tell When ‘Yes, I’m Voting’ Means ‘I’m Going to Flake Out’

How to Tell When ‘Yes, I’m Voting’ Means ‘I’m Going to Flake Out’

by sunny | Feb 17, 2023

Voters vote, non-voters don’t. Why is this so hard for pollsters?

Voters vote, non-voters don’t. Why is this so hard for pollsters?

by sunny | Feb 17, 2023

Pollsters aren’t very sophisticated when deciding who is and isn’t going to vote on Election Day. You’d think they would have research-backed strategies for assessing who is likely to vote. They don’t.
Write Shorter Messages

Write Shorter Messages

by sunny | Feb 17, 2023

Research confirms: Simpler communications are much more likely to be read.
When Schools Close, Vulnerable Families Are Left in the Dark

When Schools Close, Vulnerable Families Are Left in the Dark

by sunny | Feb 17, 2023

Missing digital contact info for parents is suddenly an urgent problem
Why no one is reading your coronavirus emails

Why no one is reading your coronavirus emails

by sunny | Feb 17, 2023

If there’s one lesson all the coronavirus email writers should take, it’s this: Messages should be as easy to understand as possible.
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