A recent study by researchers at Harvard University’s John F. Kennedy School of Government and the University of California, Berkeley found that donors and would-be donors are more likely to click on a fundraising email and contribute if the candidate highlights...
Mr. Rogers and Mr. Moore found in a series of studies that supporters were more willing to take action such as volunteering or donating on behalf of a preferred candidate when the candidate was a bit behind in the polls instead of being narrowly ahead.
Cook on Monday Morning #052 features Harvard Behavioral Scientist Todd Rogers where we discuss how to influence voting outcomes, the science behind decision making and the rough world of political consulting.
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