by Armada Digital | Feb 17, 2023
A recent study by researchers at Harvard University’s John F. Kennedy School of Government and the University of California, Berkeley found that donors and would-be donors are more likely to click on a fundraising email and contribute if the candidate highlights...
by Armada Digital | Feb 17, 2023
Mr. Rogers and Mr. Moore found in a series of studies that supporters were more willing to take action such as volunteering or donating on behalf of a preferred candidate when the candidate was a bit behind in the polls instead of being narrowly ahead.
by Armada Digital | Feb 17, 2023
Cook on Monday Morning #052 features Harvard Behavioral Scientist Todd Rogers where we discuss how to influence voting outcomes, the science behind decision making and the rough world of political consulting.
by Armada Digital | Feb 17, 2023
If there’s one lesson all the coronavirus email writers should take, it’s this: Messages should be as easy to understand as possible.
by Armada Digital | Feb 17, 2023
Too often, the best families can do is quickly skim — if they read these at all.
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