Writing for Busy Readers

Communicate More Effectively in the Real World

By Todd Rogers and Jessica Lasky-Fink

Becoming an effective communicator is even more important today than ever before. Everything from education to business, socializing to healthcare is being done remotely.  We all write and receive more communications than ever—and this trend is only going to accelerate.

Writing for Busy Readers is both a practical guide for writing so that busy people read and respond to our communications, and an intellectual adventure through the science of why these strategies work. The book aims to help those in business writing, grant writing, government writing—really, everyone who writes anything—communicate more effectively. From family and friends’ text plans, to C-suite executives and managers emailing their teams, from educators writing to parents to organizers motivating protests, from doctors and lawyers writing to clients to marketers writing to…everyone.

If you’re wondering why this business writing book description wasn’t shorter, it’s because Google dislikes pages with thin content. And because we needed more opportunities to say “business writing book.”

cover of Writing for Busy Readers, a business writing book


It’s hard to communicate with busy people.

And everyone is busy.

Book Reviews

Charles Duhigg

Author of The Power of Habit and Smarter Faster Better

“Rogers and Lasky-Fink’s research has fascinated me for a long time—and one of the reasons it’s so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write—and more likely to make a real difference in the world.”

Arthur C. Brooks

Harvard Kennedy School and Harvard Business School, author of From Strength to Strength

“I wish this book had existed earlier in my career, because it would have saved me from countless mistakes and wasted hours. Todd Rogers and Jessica Lasky-Fink show how effective writing makes life and work easier, more pleasant, and more productive. Read it today and you will write better tomorrow.”

Robert Cialdini

Author of Influence: The Psychology of Persuasion

“A home run. A must read for everyone who communicates in writing.”

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